Advanced Fluid Systems (AFS) announced today that Robert Billingham, who brings 20 years of B2B marketing communications experience, has joined our team as Marketing Director.
Billingham will be responsible for developing and implementing the AFS marketing strategy including brand positioning, campaigns, digital and social media and PR. The addition further advances AFS’ strategic growth goals as a premier provider of custom-designed fluid power systems and solutions.
Billingham will be responsible for developing AFS content marketing campaigns, web/email marketing campaigns, collateral design and sales support, client communication materials, social media activity, multi-media applications for existing and prospective customers, PR strategies and more. Providing our customers with various, easy ways to receive information, education or other important information is one of the key benefits to an integrated marketing approach.
Strategies that Matter to Vendors and Customers
“Whether it’s how we are communicating our brand in the fluid power industry, or how we educate customers on important issues and products, our intent is to develop and communicate the most important information to our customers and vendors — meeting their needs or taking advantage of key opportunities to provide innovative solutions.”
According to Chad Burkhardt, IT and Marketing Manager, “AFS is excited to have Robert join the team as we see more and more opportunity to communicate the AFS’ unique service offering, including our custom-engineered hydraulics systems and value-added repair and field services. Robert’s experience as a content developer will enhance our existing efforts in reaching new customers through digital marketing and multi-media campaigns and support our effort to communicate key product and service information to existing customers.”
Billingham said, “I look forward to this exciting challenge to work closely with AFS engineers, internal staff, vendors, manufacturers and customers to ensure we are communicating the information they need, while driving potential sales through a consistent, branded communications effort.”
About Advanced Fluid Systems
For more than 30 years, Advanced Fluid Systems (AFS) has provided quality fluid power systems, products and services to organizations across many industries including power generation, manufacturing, mobile, and marine and repair. In addition to its successful track record as a premier distributor of fluid power solutions and components, AFS is a leading provider of custom-engineered and designed solutions to its customers and partners.